30% of tourists to Japan experienced overtourism problems in 2024

Over 30 percent of foreign tourists to Japan experienced problems associated with overtourism during their trips in 2024 and more than 60 percent said they are willing to accept higher charges as a way to ease congestion and protect natural and cultural resources, according to a recent survey.
The survey of 7,796 foreigners about their travel plans and experiences, jointly conducted by the Development Bank of Japan and the Japan Travel Bureau Foundation and released in October, found that congestion of tourist destinations was the most common problem, with 32 percent of respondents saying they experienced it during their stay.

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